We co-create buy-in and adoption to advance climate and regenerative goals.
For mission-driven organizations and coalitions building a more circular, regenerative and just future, constant change can make progress feel impossible. We help you turn good intentions into lasting change, through inclusive facilitation, co-design and systems insight.
Mission-driven work is hard. Our work is often fragmented, adoption can be slow and the right investment is limited, on top of navigating constant change.
FROM​
Teams that are Stuck: Your team struggles to align on priorities
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Fragmented Efforts: Your coalition partners’ efforts are fragmented and buy-in is low
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Limited Impact: Your community is slow to adopt and equitable outcomes are limited.
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Momentum Stalls: Your programs launch with promise, but momentum stalls
We draw on lessons from 20 years working in the mission-driven sector, to co-create the conditions that help you grow:
TO
​​Aligned Vision: Internal clarity that survives external pressures and helps you invest in what matters
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Stakeholder Buy-in: Partners who champion your work because they helped cultivate it
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Community Adoption: Desirable programs that are designed and tested with the people they serve
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Ecosystem Investment: Growing what works by building evidence and catalyzing connections
WE HOLD THE SPACE, FOCUS THE PACE
We weave inclusive facilitation, co-design, human centered design, service design with system insight grounded in living systems thinking that builds buy-in as it builds solutions.
Our approach, developed over 20 years of being embedded within and supporting mission-driven networks, creates structure and momentum when the path forward isn’t clear.
We use proven methods and have a track record of real results with our partners, including Feeding America, New Ecology, the State of Illinois and the Institute for Market Transformation.
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We help you build internal alignment on clear, impactful opportunities while co-designing programs that communities actually want to engage with and use. When market conditions shift or funding priorities change, you'll have the clarity and stakeholder buy-in to adapt without losing momentum.​
For Mission-Driven Organizations
For Coalitions
and Networks
We help you build internal alignment around your highest-value role in complex systems and create the conditions for your diverse members to cohere and flourish. Your coalition becomes a space where competing priorities transform into reciprocal relationships that fosters resilience and belonging.
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
- Buckminster Fuller
“All flourishing is mutual”
- Robin Wall Kimmerer
OUR VALUES
Reciprocity
We create conditions where everyone can contribute and receive. This strengthens the whole and builds systems that sustain us all.​​
Relationship
We build trust through transparency and honor our deep connections. We recognize our wellbeing is tied to each other and the planet, creating ripples of positive change
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Humility
We work alongside you, learning from your expertise and staying open to what emerges. We draw wisdom from diverse sources and tend conditions, knowing outcomes can't be controlled.​
​Collaboration
We create the conditions for different perspectives to come together to reveal new possibilities. We're stronger when we honor what makes each person, community, and ecosystem unique.
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Purpose
We connect today's priorities to your long-term vision. We act with intention while remaining open to how change unfolds.
We are a collective
Reciprocal is led by Dan Butt and is a collaboration between trusted partners he's had the privilege of working with over the years. Like any healthy ecosystem, Reciprocal is stronger because of the rich collaboration with diverse professional designers, researchers, strategists in the food, health, social and energy sectors, each with their own unique lived experiences that they bring to the work.
Dan Butt
Principal
Dan supports mission-driven organizations to envision and realize their potential for impact. As a service designer, strategist and social impact innovator, Dan works with partners to co-create actionable strategies and bring ideas to life for sustained impact.
Building on years of on-the- ground experience working closely with partners and people with lived experience, he has supported his partners to bring circularity to food waste and accessibility to healthcare. In deep collaboration with his partners, his work has led to critical mindset shifts, locally impactful solutions and nationally scaled tools. Dan employs a mix of human-centered, participatory, regenerative, systemic and foresight approaches to define strategic opportunities, co-design interventions and operationalize value for his stakeholders.
Past
Partners
Feeding America
New Ecology
Elevate
Illinois Department of Human Rights
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Houston Food Bank
Foodbank Dayton
Northern IL Food Bank
Feeding Tampa Bay
NW Indiana Food Bank​
Central California Food Bank​
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Second Harvest of Central Florida Food Bank
San Antonio Food Bank
Akron Canton Food Bank
Gleaners Food Bank